Fashion Week


by Leon Yuan
June 24th, 2008

Leon Yuan - International PR/Marketing

Fashion week is the most hectic period of the year.

The fact that it took months of preparation works, the 20 minutes show just seems not long enough. I remember that crazy 3 weeks before the show, I was trying to recover from my trip to Asia. And everyone thought I had Sars when I came back with a pollution mask on.

For more than a week, I had a hard time recovering from the bad flu. And, for an entire week, my interns had to speak to the sponsors of the show on my behalf. The planning of gift bags, judging all the top models in the city for the show, arranging schedules and meeting all the deadlines, trying very hard to make the show and after-party all translate into stress. My job is to make sure everything run as smooth and trouble-less as much as possible. Unfortunately, as always, there are always unexpected problems that occur.

As the show began, I felt a huge relief from all the prior-show stress. Despite all the obstacles that happened front-house and backstage, I remained calm and relaxed. In the end, this is probably the best way to solve all the problems.

The after-party was the best way to relax- for Wenlan and design department perhaps but not for me.  Fortunately, I had a great team of intern to make the party even fun for me!

  

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