This is my second experience attending a fashion show during my internship at Twinkle by Wenlan. It has been a fantastic experience for me and has allowed me to understand more aspects of the industry. I am especially glad to have been able to join in both fashion shows during New York Fashion Week. These allowed me to participate in different events that featured both the Spring and Fall collections. This year’s work differs from my previous experience in that I am currently working to invite the Chinese-language press to our show. It is the first time Twinkle by Wenlan has reached out to the media from Taiwan, Hong Kong, and China. Because of Wenlan’s Taiwanese background, many Chinese media are especially interested in her personal experience, the story of how she struggled to make it in New York, in addition to Twinkle’s line of apparel. Working with Chinese media has been enjoyable, and the media outlets have been friendly and responded favorably. Hopefully, this media campaign will result in more people in Asia knowing about Twinkle by Wenlan and fall in love with the designer and her products – as I have.
Wenlan interviewed by International Press